NeoVision

Imagine an ecosystem where camera phones could read a small code and allow immediate access to active content. Users can be directed instantly to advertising pages, location-specific information, direct-to-call access, or direct-to-text message access? What if users could read barcodes directly from product labels that are already printed on millions of packages, and be directed to additional information and promotions? And furthermore, what if mobile phones would be the unique device to get a seamless one-to-one contact with a brand?

NeoMedia Technologies Inc. is making this ecosystem a reality. NeoMedia offers the tools and infrastructure for wireless carriers, brands, mobile phone manufactures and media companies to make Optical Messaging (OMS) and its associated commerce easy, universal, and reliable – worldwide.

Moreover, NeoMedia's ecosystem is providing all participants in the value chain immense and attractive advantages. The platform insures that ALL parties involved in the transaction are accurately compensated by pre-defined business rules. Through NeoMedia’s complete solution, media companies, consumers, businesses, wireless operators and OEMs can harness wireless networks to perform commerce more easily and securely.

Using camera enabled mobile phones, barcode-reading software (NeoReader), and an interoperable billing, clearing and settlement infrastructure (NeoServer-OMS/OMI), NeoMedia embraces open standards, full interoperability, and is barcode symbology agnostic. Our main purpose is to insure that all transactions requested by end users “work” as intended, all parties are compensated correctly, and that the technology achieves mass-adaptation.

The company’s mobile phone technology, NeoReader, reads and transmits data from 1-D, and 2-D barcodes to its intended destination. Our Optical Messaging and Interchange platforms (OMS and OMI) create, connect, record, and transmit the transactions embedded in the 1-D and 2-D bar-codes, like web-URLs, text messages (SMS), and telephone calls, ubiquitously and reliably. NeoMedia provides the industrial and carrier-grade infrastructure to enable reliable, scalable, and billable commerce.

NeoMedia stands out from its competition by embracing existing and developing standards for wireless and barcode technologies, and provides a global infrastructure to resolve these bar codes across multiple wireless providers. NeoMedia also creates the necessary technology to read bar codes presented on phone displays for redemption at points of sale and ticket counters. In doing so, NeoMedia enables a seamless, secure, and utilitarian platform for mobile commerce, advertising, and communication.

NeoMedia’s mission is to offer new ways to make mobile internet transactions effortless and more accessible while enhancing customer convenience, facilitating a closer customer relationship, saving costs and providing new business opportunities for all participants in the wireless value chain.