NeoReader™

Advantages

From a consumer’s perspective, NeoReader’s main advantage is its ubiquitous and versatile usability. All kind of information and online content can be placed in all kind of 2D codes as the NeoReader reads - in just one “click” - Data Matrix codes, QR codes, Aztec codes as well as traditional barcodes, easily and promptly. NeoReader provides an unparalleled and enriched interactive experience. Moreover, the software enhances consumer’s convenience by providing limitless mobile phone applications and emphasizing mobile marketing.

From a business point of view, it provides consumer-oriented companies and enterprise organizations the ability to make their products and services immediately interactive. Any product package, ad campaign, retail display, publication, or any other medium can now be linked direct to the multimedia capability of the mobile Web, anytime and anywhere. NeoReader enables businesses to offer timely information, customized and location-based content as well as to determine the best approach for each targeted audience.