About Us

NeoMedia is the world’s leader in Optically Initiated Transactions (OIT) for wireless devices.

Through our patented products and services, NeoMedia enables traditional one-way media like print, outdoor, and broadcast TV, to generate incremental $$s from their existing offerings through interactive advertising business models. We do so by enabling camera phones to directly connect consumers to brand advertisers using a barcode, embedded in an advertisement of any kind. NeoMedia’s patented platform also insures that the two-way transactions are reliably completed, controlled, recorded, and billed. The platform insures that ALL parties involved in the transaction are accurately compensated by pre-defined business rules.

Through NeoMedia’s complete solution, media companies, consumers, businesses, wireless operators and OEMs can harness wireless networks to perform commerce more easily and securely. Using camera enabled mobile phones, barcode-reading software (NeoReader), and an interoperable billing, clearing and settlement infrastructure (NeoServer-OMS/OMI), NeoMedia embraces open standards, full interoperability, and is barcode symbology agnostic. Our main purpose is to insure that all transactions requested by end users “work” as intended, all parties are compensated correctly, and that the technology achieves mass-adaptation.

The company’s mobile phone technology, NeoReader reads and transmits data from 1-D, and 2-D barcodes to its intended destination. Our Optical Messaging and Interchange platforms (OMS and OMI) create, connect, record, and transmit the transactions embedded in the 1-D and 2-D barcodes, like web-URLs, text messages (SMS), and telephone calls, ubiquitously and reliably. NeoMedia provides the industrial and carrier-grade infrastructure to enable reliable, scalable, and billable commerce.

NeoMedia stands out from its competition by embracing existing and developing standards for wireless and barcode technologies, and provides a global infrastructure to resolve these barcodes across multiple wireless providers. NeoMedia also creates the necessary technology to read barcodes presented on phone displays for redemption. In doing so, NeoMedia enables a seamless, secure, and utilitarian platform for mobile commerce, advertising, and communication.