From our partner, Prinovis: Brown Printing Launches New Mobile Solutions
Waseca, MN – Brown
Printing Company announced today the launch of B.Mobile. The new service
transforms traditional print advertising into an interactive, multi-media
experience. Utilizing 2D mobile barcodes, B.Mobile turns mobile phone cameras
into barcode scanners allowing consumers instant access to real-time product or
service information, downloadable content, and mobile commerce
transactions.
B.Mobile
integrates products from Brown’s sister company Prinovis and NeoMedia Inc. to
provide a total solution package. B.Mobile
provides the ability to optimize websites for the mobile phone display,
adaptation of content for mobile internet, and statistical reporting on
scanning activity. Code management tools provide the ability to change
and update content linked to barcodes at any time, so printed pieces become
interactive and dynamic. The mobile barcodes provide a reliable response
tracking mechanism that helps measure success and allow campaigns to be adapted
in real-time.
“B.Mobile’s
tool kit makes executing barcode activities easy and intuitive, allowing
magazines and catalogs to run smarter, more successful marketing programs,”
explained Mark Treat, Chief Information officer for Brown Printing
Company. “This technology allows consumers to engage with barcodes on
their own terms. The self selection yields interested and motivated prospects.”
About Brown Printing
Company
Brown Printing Company proudly serves America’s premier magazine publishers and
catalogers with premedia, printing, distribution and value-added solutions.
Founded in 1957, Brown is a proven industry leader printing more than 900
titles for over 450 clients. A Bertelsmann/Gruner + Jahr owned company,
Brown’s proven stability, world class quality, state of the art technology and
superior customer service make Brown Printing the right partner for your
printing needs.
About Prinovis
Prinovis was born in 2005 from the merger
of all German gravure operations of the three companies Gruner + Jahr, Axel
Springer and arvato. The company provides its customers with custom solutions
for their individual print- and communication-related needs and wishes,
specializing in 2D code-based applications for Mobile tagging and Mobile
Couponing.
About NeoMedia
NeoMedia Technologies, Inc. (OTC BB: NEOM) is the global leader in mobile barcode scanning solutions. Our technology allows mobile devices with cameras to read 1D and 2D barcodes and provide “one click” access to mobile content. Combining this technology with advanced analytics and reporting capabilities revolutionizes the way advertisers market to mobile consumers. For more information visit www.neom.com.
Williams Consulting/Attention!
Daryl Toor
T: (770) 777-9489
Kiersten Williams
T: (212) 521-4087
E: kwilliams@williams-consult.com