NEOMEDIA EUROPE AND IQ MOBILE CONNECT TELE.RING WITH YOUTH MARKET
campaign success highlights ease of mobile 2d barcode adoptionThe campaign
launched in May 2009 with a series of attention-grabbing posters and encouraged
students at 263 schools where the posters appeared, to send a free SMS to
download the NeoReader – which 250 students did in the first five days of the
campaign. With NeoReader enabled, they were able to scan the barcode which
appeared on the posters in order to connect directly to the campaign site where
they could access free mobile content such as ringtones and wallpapers.
Interestingly,
with 75% of all clicks coming from non tele.ring handsets, the campaign proved
successful in connecting tele.ring with an audience outside of its established
customer base. Research conducted since the completion of the project suggests
that brand recognition for the campaign stands at an impressive 80%.
Austria
benefits from one of the most advanced mobile markets in Europe and this
initiative was pivotal in extending the ubiquity of mobile barcodes and
creating all-important ease of use. The secondary school demographic provided
the optimum sounding board for this campaign given students susceptibility to
nascent tech trends and the popularity of ringtone downloads.
Highlighting the
importance of the campaign, Dr. Christian Steinborn, CEO of NeoMedia Europe AG,
said: “The results of the tele.ring
campaign show the undisputed ease of adoption of mobile barcodes, especially
for the youth market which is already mobile, alert and interested in new technologies and new ways of doing
things. This is important in demonstrating how
mobile barcodes are becoming a force to be reckoned with in the move towards
opt-in pull marketing. The growing ubiquity of a tech savvy consumer and
advanced smartphone technology will only do more to drive the market.”
Drawing on the successes of the campaign, Harald
Winkelhofer, Founder and CEO IQ mobile, added: “tele.ring is famous for its unconventional form of
communication,
and NeoMedia’s technology provided the most innovative and measurable way for
tapping into the youth market. The rapid downloading of the code reader software
enabled the impressive click rate of 0.51%, which stands well above the average
click rate for ‘traditional’ online advertising last recorded as being 0.19%*. This then converted into a content download
conversion rate of 51.3% - a figure which undoubtedly shows that combining ambient with mobile,
whilst drawing on the popularity of free media downloads, is a winning combination.”
* ADTECH, December 2008
- ENDS -
About
NeoMedia Technologies
NeoMedia Technologies, Inc. (OTCBB: NEOM) is the global leader in mobile
barcode scanning solutions. Our technology allows mobile devices with cameras
to read 1D and 2D barcodes and provide “one click” access to mobile content.
Combining this technology with advanced analytics and reporting capabilities
revolutionizes the way advertisers market to mobile consumers. NeoMedia
provides the infrastructure to make 2D camera barcode scanning and its
associated commerce easy, universal, and reliable – worldwide. The company’s
mobile phone technology, NeoReader, reads and transmits data from 1D and 2D
barcodes to its intended destination. Our Code Management and Code
Clearinghouse platforms create, connect, record, and transmit the transactions
embedded in the 1D and 2D barcodes, like web-URLs, text messages (SMS), and
telephone calls, ubiquitously and reliably. NeoMedia provides the industrial
and carrier-grade infrastructure to enable reliable, scalable, and billable
commerce.
About tele.ring
tele.ring, is a leading Austrian telecommunications provider owned by
T-Mobile Austria. With over 1 million customers, tele.ring is known for being
the best value for money provider with the best quality in Austria. www.telering.at
About IQ
mobile
IQ mobile was founded 2006 and is one of the most successful players in
the mobile marketing business in central
IQ mobile is a leader in mobile advertising and serves important
international brands, like Nokia, L'Oréal, T-Mobile, Castrol, Sony BMG and EMI
Music.
More information:
http://www.iq-mobile.at
or in your pocket www.iq-mobile.mobi
IQ mobile is the leading Mobile Marketing company in the Alps and
Southeast-European Region.
Media
Contacts:
Cath Shuttlewood +44 20 7025 7521, catherine.shuttlewood@trimediauk.com