Gavitec at the 3rd Annual Mobile Marketing Conference in Warsaw, Poland

Gavitec at the 3rd Annual Mobile Marketing Conference in Warsaw, Poland

Atlanta and Aachen, September 4, 2008- NeoMedia Technologies (OTCBB: NEOM), the global leader in camera-initiated transactions for mobile devices, announced today that Dr. Christian Steinborn, CEO of Gavitec AG-mobile digit (a wholly owned subsidiary of NeoMedia), was the keynote speaker at the 3rd Annual Mobile Marketing Congress in Warsaw, Poland. He presented his views on the future of mobile marketing and showcased new ways to leverage mobile marketing opportunities. Dr. Steinborn also addressed the challenges in creating an eco-system for “scan-commerce” applications before the audience of leading mobile marketing and advertising companies in Poland.

Dr. Steinborn says: “The mobile ecosystem is growing. Mobile ticketing, couponing and payment services have become more convenient, accessible and reliable as a result of innovative new product development for both businesses and consumers. NeoMedia develops and produces barcode reading hardware (under the Gavitec product name) as well as barcode reading software for mobile phones. The Gavitec scanners are the optimal solution for successful mobile marketing campaigns. They are a new and significant communication tool for innovative, well-directed and cost-effective marketing approaches with precise response evaluation. The Mobile Marketing Conference in Warsaw offers the ideal platform to provide experts of Eastern Europe with innovative solutions and technologies.”

Although the term "mobile marketing" seems to be mentioned whenever advertising is discussed today, success stories are limited outside of Asia even though the technology to implement mobile marketing programs exists. To reach market standardization, it is necessary to offer systems which are accepted by a wide range of customers and established as "de facto" standards. NeoMedia specializes in technological solutions that increase the value of the mobile phone as an advertising and communication device, with many advantages: precise consumer targeting, ubiquity, interactivity and direct response measurement capability.

About Gavitec AG – mobile digit, a Neomedia Technologies company:
Gavitec AG- mobile digit, a NeoMedia Technologies company (OTCBB: NEOM), is a leader in development and distribution of mobile scanners and software for mobile applications. Located in Germany, Gavitec provides standardized and individual solutions for mobile marketing, couponing, ticketing and payment systems. NeoMedia Technologies, Inc. (USA) is the global leader in optically initiated wireless transactions, bridging the physical and mobile world with innovative direct to web technology solutions. To provide a robust high-performance infrastructure for the processing of optical codes, NeoMedia extends their offering with the award winning Gavitec technology. To learn more visit www.neom.com, www.neoreader.com, and www.mobiledigit.de

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