Intellectual Property Licensing Update

Intellectual Property Licensing Update

July 17, 2009- There have been several recent announcements from Scanbuy, Inc, in regard to deployment of mobile barcode services in the United States with partners such as Sprint, Dupont, Augme and Graphic Packaging International. Given that our infringement suit against Scanbuy is ongoing, we felt it was important to communicate that we believe these intended actions are in violation of our patents, including our barcode look-up patent (U.S. Patent No. 6,199,048) which was validated by the USPTO earlier this year. NeoMedia has an active licensing program in the marketplace, however, Scanbuy has not obtained a license.

“Rules of engagement can be confusing in an emerging marketplace. We believe companies intend to be respectful of intellectual property rights, so we want to help guide parties interested in mobile barcoding towards the appropriate licensing channels to avoid delays, frustration and legal headaches down the road”, stated Iain McCready, CEO of NeoMedia Technologies.

In keeping with its vision and commitment to developing an open and interoperable ecosystem, NeoMedia is actively licensing its technology and patents to foster innovation and competition in the creation of exciting new mobile barcode applications and services for the telecom, retail, manufacturing and advertising industries. Designed to unify the marketplace and establish momentum to help the mobile barcode community scale, NeoMedia's licensing program is available to all participants who are interested in becoming part of an open and collaborative ecosystem.

Companies interested in licensing should contact Dean Wood, VP Business Development at dwood@neom.com

This release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.

U.S. Press Contacts: Williams Consulting/Attention! Daryl Toor T: (770) 777-9489 E: dtoor@attentiongroup.com

Kiersten Williams T: (212)521-4087 E: kwilliams@williams-consult.com

Europe/Asia Contacts: Ballard Associates Louise Ballard T: +44 207 978 7700 E: louise@ballard-associates.com

Lindsay Bancroft T: +44 207 978 7833 E: lindsay@ballard-associates.com