NeoMedia’s Mobile Barcode is the fastest way to board the plane in spain

NeoMedia’s Mobile Barcode is the fastest way to board the plane in spain

Atlanta, December 31,2008 - Mobile check-in has landed in airports across Spain following the introduction of a paperless ticketing service by Spanish carrier Spanair Airlines. Paper boarding passes can now be replaced by an electronic 2D barcode received via MMS and stored by the passenger’s mobile phone. The system is enabled by NeoMedia Technologies, which has to date installed its EXIO scanners in eleven Spanish airports. The scanners read the 2D codes on the phones at the airport terminal check-in desks and security points.

With the widespread installation of the streamlined and convenient service across Spanish airports, Spanair has forecast that 800,000 2D barcode mobile tickets will be issued in 2009 – some ten per cent of its total ticketing transactions.

Spanair, the second largest airline in number of passengers in Spain, was the first to offer its passengers mobile check-in, following the publication by IATA of a mobile boarding standard based on two-dimensional codes. The technology was piloted in the airports of Bilbao, Madrid and Barcelona, initiating a service that could save the airline industry up to $500million each year.

Earlier last year industry analysts Juniper Research estimated that transport-based mobile ticketing will grow from 37.4million transactions in 2007 to just over 1.8 billion by 2011, with some 2.6 billion mobile tickets in total being issued by 2011 to 208 million mobile phone users.

“Our mobile check-in system is proving to be the fastest way to get on the plane in Spain. It’s innovative, efficient and offers great benefits in terms of both time and convenience – advantages that are particularly appreciated by our business customers,” said Sergio Allard, Chief Commercial Officer, Spanair.

“This is a fantastic success story that underlines the simplicity and elegance of the mobile 2D barcode,” said Iain McCready, CEO of NeoMedia. “Implementing mobile ticketing expands Spanair’s customer service offering in an innovative way and increases customer convenience significantly – it’s a win/win scenario. NeoMedia’s scanners can be integrated into many different systems and used for a wide variety of mobile CRM solutions (ticketing, couponing, loyalty) and payment systems. With the mobile device increasingly used as a tool for business, it makes absolute sense to utilise it in as many ways as possible to streamline services for both business and consumer users.”

About NeoMedia Technologies: NeoMedia Technologies, Inc. (USA) is a world market leader in the field of optically initiated transactions, applying innovative solutions to combine the physical and mobile worlds with its patented, leading-edge mobile Direct-to-Web technology. In order to offer the customer a stable, high-performance infrastructure for processing optical codes, NeoMedia is expanding its offerings by adding the award-winning Gavitec technology. Gavitec AG mobile digit, a member company of NeoMedia Technologies (OTCBB: NEOM), is a leading provider of technical equipment for code reading systems and software for mobile communications applications. Gavitec AG is based in Germany and offers standardized and individual solutions for mobile marketing, mobile couponing, mobile ticketing and mobile payment systems. For further information, please visit: www.neom.com, www.neoreader.com and www.mobiledigit.de.

About Spanair: Spanair was founded in 1986 and since April 2003 it has been part of the Star Alliance, a global network of the world's largest and most prestigious airlines.

This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.