NeoMedia and Papa John’s Deliver FREE Pizza on the Go

NeoMedia and Papa John’s Deliver FREE Pizza on the Go

Atlanta, September 12, 2008– NeoMedia Technologies, Inc. (OTCBB: NEOM), and Papa John’s International, Inc. (NASDAQ: PZZA) today announced the successful conclusion of an innovative market test that combined Papa John’s newly launched mobile ordering website and NeoMedia’s mobile barcode scanning solutions to offer free pizzas to consumers across the U.S.

Papa John’s recently launched its mobile ordering website, enabling consumers to order pizza directly from their mobile phones. In an effort to drive more consumers to their mobile ordering site, Papa John’s teamed up with NeoMedia to launch a promotion leveraging 2D barcodes. Select consumers in Papa John’s markets across the country received a mailer containing a 2D barcode that when scanned with a mobile phone, directed consumers to Papa John’s mobile ordering website where they received a promotional code for free pizza.

Consumers seeking a free pizza texted in the word PIZZA, which prompted the delivery of instructions on how to install the NeoReader mobile barcode scanning application onto their mobile phone. Once the NeoReader application was installed, consumers could scan the 2D barcode on the mailer linking them directly to Papa John’s mobile ordering site. Existing Papa John’s online users were prompted to login and first time users were asked to create a new account to receive their free pizza.

“Mobile web ordering is another major step in giving our customers convenient ways to experience the great taste of Papa John’s,” said Bob Ford, director of online marketing for Papa John’s. “The addition of a 2D barcode promotion continues our tradition of industry firsts and creates a new way for customers to engage with Papa John’s.”

“We were delighted to work with an industry innovator like Papa John’s to launch this program,” said Iain McCready, CEO of NeoMedia. “They understand the consumer desire for convenience and mobile barcode scanning is a new way to provide a simple but compelling consumer experience via the mobile phone. NeoMedia makes sure those experiences are secure, fast and reliable. The NeoReader scanning application helps partners like Papa John’s deliver an easy and accessible mobile internet experience to their customers.”

About NeoMedia Technologies, Inc:
NeoMedia Technologies, Inc. (OTCBB: NEOM) is the global leader in optically initiated wireless transactions, bridging the physical and mobile world with innovative direct to web technology solutions. To provide a robust high-performance infrastructure for the processing of optical codes NeoMedia extends their offering with award winning Gavitec technology. Located in Germany, Gavitec AG-mobile digit is a leader in development and distribution of mobile scanners and software for mobile applications. In addition, Gavitec provides standardized and individual solutions for mobile marketing, couponing, ticketing and payment systems. To learn more visit www.neom.com, www.neoreader.com, and www.mobiledigit.de.

About Papa John’s:
Headquartered in Louisville, Kentucky, Papa John's International, Inc. (NASDAQ: PZZA - News) is the world's third largest pizza company. For nine years running, consumers have rated Papa John's No. 1 in customer satisfaction among all national pizza chains in the highly regarded American Customer Satisfaction Index (ACSI). Papa John's also ranks first among pizza companies in the 2008 Brand Keys Customer Loyalty Engagement Index and was named 2007 Pizza Today Chain of the Year. For more information about the company or to order pizza online, visit Papa John's at www.papajohns.com.

Press Contacts
Tish Muldoon
Papa John’s International, Inc.
+1 502.261.49872
tish_muldoon@papajohns.com

NeoMedia Technologies, Inc. +1 303-546-7946

This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.