Atlanta, May 5, 2011 - NeoMedia Technologies, Inc. (OTC BB: NEOM.OB), the global leader in mobile barcode scanning solutions, today announced the launch of the latest whitepaper in its educational series. ‘The Future of Mobile Couponing - Improving the Consumer Shopping Experience’ focuses on the increasingly crucial role that the mobile phone plays in the consumer shopping experience, offering brands and retailers new opportunities to reach their target consumers.
The whitepaper explores how a new generation of mobile coupon, the Smart Mobile Coupon, can be incorporated as a key element of the marketing mix, enabling brands and retailers the opportunity to improve on existing mobile coupons, reduce costs, better understand the consumer through analytics and tracking and create a more personalized dialogue to drive additional product revenue. It also explains the evolution of couponing techniques; offers use cases for smart mobile couponing and explains the technology involved.
“Ensuring a good consumer experience for mobile couponing, with every scan, will be vital for the continued growth and adoption of this essential mobile media element,” said NeoMedia CEO Laura Marriott.
The whitepaper, available to download from http://www.neom.com/resources/white_papers, is the accumulation of NeoMedia’s expertise and knowledge as market leaders in mobile barcode scanning solutions and intellectual property. It is the third in a planned series of whitepapers aimed to educate brands and marketers, and follows on from the publication of ‘2D Barcodes – The Definitive Guide’ and ‘How to Create a Mobile Barcode Campaign’.
NeoMedia Technologies, Inc. is the global market leader in 2D mobile barcode technology and infrastructure solutions that enable the mobile barcode ecosystem world-wide. Its technology platform transforms mobile devices with cameras into barcode scanners, enabling a range of practical and engaging applications including consumer oriented advertising, mobile ticketing and couponing, and business-to-business commercial track and trace solutions.
NeoMedia’s suite of products, services and extensive IP portfolio means it is the only provider able to offer customers a comprehensive end-to-end mobile code solution. NeoMedia’s current customers include handset manufacturers, platform providers, brands and agencies looking to offer pioneering mobile barcode solutions to their customer base.
NeoMedia’s product portfolio includes: mobile barcode management & infrastructure solutions, barcode reader solutions, Mobile Coupon & Affiliate Marketing, Mobile Ticketing & POS Integration and IP Licensing. Learn more at www.neom.com.
For more information please contact:
Sarah O’Neill / Ryan Waters
+44 207 751 4444