NeoMedia Licenses Mobile Barcode Patents to Mondelēz Global LLC

NeoMedia Licenses Mobile Barcode Patents to Mondelēz Global LLC

NeoMedia Licenses Mobile Barcode Patents to Mondelēz Global LLC
Mondelēz Global LLC selects NeoMedia as an approved vendor for mobile barcode management solutions

http://www.businesswire.com/news/home/20121220006023/en/NeoMedia-Licenses-Mobile-Barcode-Patents-Mondel%C4%93z-Global

Boulder, CO, December 20, 2012NeoMedia Technologies, Inc. (OTC BB: NEOM), pioneers in the mobile barcode industry, today announced that it has granted Mondelēz Global LLC (NASDAQ: MDLZ), a worldwide, non-exclusive license to NeoMedia’s patents related to mobile barcode resolution. In addition, Mondelēz Global LLC has selected NeoMedia as an approved vendor for mobile barcode management solutions.

 

NeoMedia’s Intellectual Property (IP) portfolio encompasses many mobile barcode implementations used widely across the industry.  Mondelēz Global LLC will look to leverage NeoMedia’s IP property in the future. 

 

“Mobile technologies fundamentally change consumer engagement and their path to purchase and, as a company, we are committed to play a significant role in that space,” said Ed Kaczmarek, Director of Innovation & Emerging Technology at Mondelēz Global LLC. “We are pleased to work with NeoMedia on this licensing arrangement to support our mobile initiatives.”

 

“Mobile barcode adoption continues to experience rapid growth in the market, with consumer brands seeing the immediate value of the technology,” said Laura Marriott, Chief Executive Officer of NeoMedia. “We welcome Mondelēz Global LLC as one of NeoMedia’s brand licensees as we continue to grow our IP portfolio and strengthen our overall presence in the market.”

 

About NeoMedia
NeoMedia Technologies, Inc. is the pioneer in 2D mobile barcode technology and infrastructure solutions that enable the mobile barcode ecosystem worldwide. Its solutions have transformed nearly 25 million mobile devices with cameras across 193 countries into barcode scanners, enabling a range of practical and engaging applications.  With its suite of products, services and extensive IP portfolio, NeoMedia is able to offer customers a comprehensive end-to-end mobile barcode solution. NeoMedia’s current customers include international brands, agencies, handset manufacturers and platform providers.  The company also has a growing portfolio of patent licensees including Microsoft and Kraft Foods Group, Inc.Learn more at www.neom.com or one of our online destinations: LinkedIn: http://www.linkedin.com/company/neomedia-technologies; Twitter: http://twitter.com/neomediainc;  and, Pinterest: http://www.pinterest.com/neomedia   

 

About Mondelēz Global LLC
Mondelēz Global LLC (NASDAQ: MDLZ) is a world leader in chocolate, biscuits, gum, candy, coffee and powdered beverages.  The company comprises the global snacking and food brands of the former Kraft Foods Inc. following the spin-off of its North American grocery operations in Oct. 2012.  Mondelēz Global LLC’s portfolio includes several billion-dollar brands such as Cadbury and Milka chocolate, Jacobs coffee, LU, Nabisco and Oreo biscuits, Tang powdered beverages and Trident gums. Mondelēz Global LLC has annual revenue of approximately $36 billion and operations in more than 80 countries.  Visit www.mondelezinternational.com[A1]  and www.facebook.com/mondelezinternational.


About Global IP Law Group, LLC
Global IP Law Group, LLC is a law firm based in Chicago, Illinois with affiliates in London, Auckland, and Seoul. Global IP assists clients in monetizing patents through sales, licensing, and litigation. The firm advised Nortel Networks through the monetization process of Nortel’s more than 6,000 patents, which culminated in pending sale to a consortium including Apple, Microsoft, RIM, Sony and Ericsson for $4.5 billion.


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