NeoMedia Releases NeoReader 2.0 for the iPhone 3Gs

NeoMedia Releases NeoReader 2.0 for the iPhone 3Gs

Atlanta, March 24, 2010 – NeoMedia Technologies, Inc. (“NeoMedia”) (OTC BB: NEOM) today announced it has released NeoReader™ 2.0 for the iPhone 3Gs.

“This latest release enables consumers to take advantage of mobile barcode campaigns and services without needing to snap the camera,” said Iain McCready, CEO of NeoMedia™. “NeoReader 2.0 on the iPhone 3Gs receives a constant stream of data from the camera and initiates the resolution process once a recognizable scan is read. Through the use of our sensitive scanning algorithms, there is a reduction of trial and error that can occur when snapping scans in the traditional manner.”

This same “zero click” functionality is also available on version of the Android NeoReader application, which was launched in 2009, and is also featured on Symbian handsets. The NeoReader 2.0 on the iPhone 3Gs application allows mobile camera phones to easily access mobile content by simply reading a number of open standard 2D barcodes, such as QR, DataMatrix, and Aztec codes, as well as the UPC and EAN product codes currently found on most products for those handsets equipped with appropriate optics. This eliminates the need for separate 1D and 2D reader applications. NeoReader’s user-friendly actions allows mobile users to avoid typing long URLs and navigating cumbersome mobile menus using their handset keyboards..

About NeoMedia:

NeoMedia is the global leader in mobile barcode scanning, management and publishing solutions. Our technology platform allows mobile devices with cameras to read 2D barcodes and provide “one click” access to mobile content. Combining this technology with advanced analytics and reporting capabilities revolutionizes the way advertisers market to mobile consumers.

NeoMedia provides the platform infrastructure to make 2D camera barcode scanning and its associated commerce easy, universal, and reliable – worldwide. The platform consists of NeoReader (our universal mobile barcode reading software) and NeoSphere™ (our barcode management system).

NeoMedia Media Relations Contact:

Zeina Badran (202) 642-1360 zbadran@neom.com