NeoMedia Sees 240% Increase In Scan Traffic On Black Friday
Retailers reaping the rewards of using mobile barcodes
Atlanta, December 1 2011 - NeoMedia Technologies, Inc. (OTC BB: NEOM.OB), the global leader in mobile barcode scanning solutions, saw a dramatic 240 percent rise in mobile barcode scans via its scanning software application NeoReader® on Black Friday 2011 compared to last year, including 13 percent growth in 2D scans over 1D. The increase not only demonstrates that consumers are using their mobile phones as a shopping tool, but that they are actively engaging with the mobile barcodes that retailers are increasingly incorporating in sales and marketing communications.
In 2011, the types of mobile barcodes scanned were 87 percent 2D, versus 13 percent 1D compared to 2010 where 74 percent were 2D versus 26 percent 1D, demonstrating a clear trend towards 2D mobile barcode prevalence. Android was the leading operating system when it came to number of scans, accounting for 53 percent, while 27 percent came from iOS and eight percent from Symbian.
This rise in mobile barcode scanning is in line with the record consumer spending on Black Friday which, according to a survey by the National Retail Federation, reached $52.4 billion, up 16 percent from last year1 and is a good reflection of the number of retailers now integrating mobile barcodes into their communication platforms to engage with shoppers. Many well-known retail brands have used mobile barcodes to connect consumers with greater product information, price comparison and customer services, promotional offers and even mobile transactions – whether in-store, in the mall or street, online or in print media.
“Retail is going mobile. People are not only using their phones to get more information on goods and services, both in-store and on-the-go, but also to purchase. This year has been a great year for mobile barcodes and we are confident usage will continue to increase over the busy Christmas shopping period. This surge in usage demonstrates growing consumer awareness which will continue to create opportunities for all those in the mobile barcode ecosystem,” said Laura Marriott, Chief Executive Officer of NeoMedia Technologies, Inc.
NeoMedia Technologies, Inc. is the global market leader in 2D mobile barcode technology and infrastructure solutions that enable the mobile barcode ecosystem world-wide. Its technology platform transforms mobile devices with cameras into barcode scanners, enabling a range of practical and engaging applications including consumer oriented advertising, mobile ticketing and couponing, and business-to-business commercial track and trace solutions.
NeoMedia’s suite of products, services and extensive IP portfolio means it is the only provider able to offer customers a comprehensive end-to-end mobile code solution. NeoMedia’s current customers include handset manufacturers, platform providers, brands and agencies looking to offer pioneering mobile barcode solutions to their customer base.
NeoMedia’s product portfolio includes: mobile barcode management & infrastructure solutions, barcode reader solutions, Mobile Couponing, Mobile Ticketing & POS Integration and IP Licensing. Learn more at www.neom.com or visit us at one of the following online destinations:
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