One Million Voices Against Prostate Cancer – One Too Many – To Launch This Father’s Day Weekend in Minor League Baseball™ Parks Around The USA

One Million Voices Against Prostate Cancer – One Too Many – To Launch This Father’s Day Weekend in Minor League Baseball™ Parks Around The USA

New York, NY (June 17, 2010) -- By Father’s Day 2011, you will hear more than 1,000,000 voices telling American fathers, sons, brothers, uncles and friends that prostate cancer testing saves lives. That is the goal of the One Too Many: One Million Voices Against Prostate Cancer mobile campaign that kicks off next weekend at Minor League Baseball parks across the country.

This effort is led by Ed Randall’s Bat for the Cure, a non-profit organization dedicated to raising awareness about prostate cancer and supported by a partnership of mobile companies.

The campaign enables Minor League Baseball fans – and fans of men everywhere – to add their names, email addresses, and zip codes to a simple web-based form on their computers or their mobile phones starting this Father’s Day weekend at twenty six ball parks across the country. The ultimate objective is to collect 1,000,000 “voices” by Father’s Day 2011.

One Too Many: One Million Voices Against Prostate Cancer will officially launch its first of many planned campaigns on Friday, June 18th, and run through Sunday, June 20th, at Minor League Father’s Day baseball games across the country.

The campaign’s ultimate objective is to collect 1,000,000 “voices” by Father’s Day 2011 and send those voices to Washington D.C. to make it clear that men, women, and children are demanding sweeping policy changes and governmental action that promotes prostate cancer awareness, detection, treatment, and ongoing research.

One Too Many is part of Ed Randall’s Bat for the Cure, a non-profit organization dedicated to raising awareness about prostate cancer. The campaign is a joint effort between Ed Randall’s Bat for the Cure and Renu Mobile™, a Boston-based company that created and will manage the campaign and that also donated the short code for texting; NeoMedia™, a premier mobile barcode technology developer that has created the campaign’s mobile barcode; and Neustar™, a leading clearing house for mobile communications and IP that will securely process all of the campaign’s mobile barcode transactions.

Smart phone users with mobile barcode readers downloaded on their handsets can access the application by scanning the code below. The application includes videos, a mobile petition sign-up, a link to the current donations area and a live twitter feed from @batforthecure. Alternatively they can text CURE to 69740 to receive a link to the mobile website via text message.

“As part of our nationwide road show, visiting the majority of Minor League Baseball teams in the US, we are taking advantage of the many Father’s Day weekend games to get the word out – that early detection of prostate cancer through a simple PSA blood test can extend the lives of millions of men,” said Ed Randall, founder and CEO of Bat For The Cure. “We are thrilled that now, fans of Bat For the Cure can immediately – at the ballpark, using their mobile phone – contribute to our effort to make sure every man on this Earth who is over thirty knows that taking this simple blood test – and more importantly, taking ownership of their health – can keep them alive longer for the wives, partners, children, and friends who love them.”

“When we learned about what Ed and his team were doing, we immediately decided to help,” said Carol Glennon, CEO of Renu Mobile. “We wanted to make it possible for every person moved by the work Bat For The Cure is doing to be able to add their voice. In the future, we will be delivering more applications, including a look-up for clinics where the PSA blood tests can be taken, and many other innovations that break down the barriers so that after a man is educated, he or his friends and family can easily act. Ed Randall has already saved lives – and it is an honor for us to help him save many more.”

“Minor League Baseball is again proud to join forces with our Homegrown Charity Partner this Father’s Day weekend in their efforts in One Million Voices Against Prostate Cancer Movement to be conducted in many of our ballparks,” said Tim Purpura, MiLB Executive Vice President & COO. “Ed Randall’s passion to help save lives through early detection of prostate cancer is a cause that is near and dear to our hearts and one that is worthy of the efforts of so many individuals in the Minor League Baseball family. Each year through Ed’s efforts, lives are saved, and we have no doubt that this year’s campaign will yield similar results. We look forward to a great weekend of education and participation by our fans and the many friends of Minor League Baseball in what will no doubt be a most memorable series of events.”

For more information about Ed Randall’s Bat for the Cure, visit http://www.erbatforthecure.org/.

Participating Minor League Baseball teams include:

1. Binghamton Mets

2. Bowie Baysox

3. Buffalo Bisons

4. Burlington Royals

5. Carolina Mudcats

6. Casper Ghosts

7. Hickory Crawdads

8. Huntsville Stars

9. Iowa Cubs

10. Lakewood BlueClaws

11. Lehigh Valley IronPigs

12. Mahoning Valley Scrappers

13. Memphis Redbirds

14. Modesto Nuts

15. Myrtle Beach Pelicans

16. Nashville Sounds

17. Portland Sea Dogs

18. Reading Phillies

19. Richmond Flying Squirrels

20. Rochester Red Wings

21. Salem Red Sox

22. Spokane Indians

23. Tulsa Drillers

Smart phone users with mobile barcode readers downloaded on their handsets can access the application by scanning the code below. NeoReader™ - a free barcode readers that works on hundreds of phones, is available for download here: http://www.neoreader.com/download.html

One Too Many mobile barcode.

The application includes videos, a mobile petition sign-up, a link to the current donations area and a live twitter feed from @batforthecure.

Fans interested in the One Too Many campaign who do not have barcode-reading software on their phones can text CURE to 69740 to receive a link to the mobile website via text message.

Image of the Bat for the Cure mobile site.

About Ed Randall’s Bat for the Cure

Ed Randall's Bat for the Cure is a 501(c)3 charity dedicated to the twin propositions of spreading the gospel of prostate cancer awareness and education through national campaigns and fundraisers at baseball-oriented events around the country.

For more information, visit http://www.erbatforthecure.org/.

About Minor League Baseball

Minor League Baseball is the governing body for all professional baseball teams in the United States, Canada and the Caribbean that are affiliated with Major League Baseball through their farm systems. The Minor League Baseball Office is located in St. Petersburg, Fla. With 176 teams in the United States, Canada and Mexico, fans are coming out in unprecedented numbers to this one-of-kind experience that can only be found at our ballparks. From the electricity in the stands to the excitement on the field, Minor League Baseball has provided affordable family-friendly entertainment to people of all ages since its founding in 1901. In 2009, over 41.6 million baseball fans went through the turnstiles to see the future stars of the sport hone their skills at Minor League Baseball ballparks. With Minor League Baseball, “It’s Fun to be a Fan!”

For more information about Minor League Baseball, visit www.milb.com http://www.facebook.com/minorleaguebaseball http://twitter.com/MinorLeagues

About Neustar, Inc.

Neustar, Inc. (NYSE: NSR) solves complex communications challenges and provides market leading, innovative solutions and directory services that enable trusted communication across networks, applications, and enterprises around the world.

For more information, visit http://www.neustar.biz/.

About NeoMedia™

NeoMedia™ is the global leader in mobile barcode scanning, management and publishing solutions. Our technology platform allows mobile devices with cameras to read 2D barcodes and provide “one click” access to mobile content. Combining this technology with advanced analytics and reporting capabilities revolutionizes the way advertisers market to mobile consumers.

NeoMedia provides the platform infrastructure to make 2D camera barcode scanning and its associated commerce easy, universal, and reliable – worldwide. The platform consists of NeoReader™ (our universal mobile barcode reading software) and NeoSphere™

(our barcode management system).

For more information, visit http://www.neom.com

About Renu Mobile™

Renu Mobile™ is an innovative mobile marketing enabler that specializes in unique and highly effective solutions that target mobile phones and the mobile consumer. The company is one of the first to specialize in ecologically-responsible marketing via mobile phone, and boasts a combined 20 years of mobile experience servicing agencies and brands worldwide. Renu Mobile presently works with a number of clients across a spectrum of different industry segments, and offers a full-service suite of text message, mobile barcode and WAP products to execute mobile strategies.

For more information, visit http://www.renumobile.com.