Case Studies

ANWB – The M-Ticket for the De Efteling recreation and adventure park

Campaign: 
Mobile ticketing improves customer service and helps to generate new revenue streams through new and existing customers.
Company: 
ANWB
Image: 

ANWB, the tourist organization for drivers, bicyclists and walkers/hikers in the Netherlands, implemented the VS2300M reading solution to control admission to the Efteling amusement park.

Objectives: 
  • Offer customers the opportunity to purchase mobile tickets and gain easy access by using their mobile phones.
  • Increase visitors' flexiblity and convenience
Approach: 

In summer 2003, the tourist organization ANWB started a mobile ticketing pilot project on behalf of the Efteling recreation and adventure park in Holland. Instead of buying entrance tickets at the counter, customers could purchase them online from the ANWB website and get a discount when using their mobile phone as the entrance ticket.

Once the tickets were ordered from the ANWB website and payment completed, the customer was sent a text message containing a two-dimensional code (Data Matrix) to his mobile phone.

At the Efteling park entrance, the customer needed only to present his mobile phone with the Data Matrix entry code displayed to the VS2300M scanners that were in place at some control points. The VS2300M reading systems first decoded the Data Matrix code, checked it for validity against the ANWB database via a GPRS connection and then granted entrance to the park.

Results: 

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Product(s): 
Hardware
Meta Tags: 
mobile barcode, mobile ticketing, mobile marketing, scanners, ANWB, recreation
H1 Tags: 
mobile barcode, mobile ticketing, mobile marketing, scanners, ANWB, recreation