Case Studies

Nokia N-Gage Snow Tour 2004 - Mobile sweepstakes tickets

Campaign: 
Mobile marketing helps to generate a strong customer relationship and build a personalized customer database as well as raise brand awareness.
Company: 
Nokia
Image: 

Nokia, the world leader in mobile phone technology, used EXIO for its mobile marketing campaign during the N-Gage Snow Tour 2004 through many Austrian and Swiss ski resorts in order to promote the new N-Gage game deck.

Objectives: 
  • Promote the new N-Gage phone by realizing a mobile sweepstakes
  • Find a way to reach out the customer base - New channel for one-to-one direct marketing
  • Create a significant competitive advantage
  • Build customer loyalty and win over new customers

Approach: 

In cooperation with DIMOCO - Direct Mobile Communications - Austria's leading mobile marketing agency, registered Club Nokia members received a mobile ticket in the form of a Data Matrix code as Picture SMS to their mobile phone, enabling them to participate in the Nokia sweepstakes being held in the N-Gage tour trucks.

Using Smart Messaging, unique and encrypted Data Matrix codes were generated and sent to the Club Nokia members' mobile phones. Persons not registered with Club Nokia could also receive a mobile sweepstakes ticket by requesting it via text message and sending a special keyword.

To validate the Data Matrix code, the mobile phone users had to present their mobile screen to the EXIO reading system placed in the N-Gage tour truck at the ski resort. Connected to the Nokia database via a GPRS connection, EXIO checked the code and informed the mobile phone user whether he was one of the lucky winners in the sweepstakes.

Results: 

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Product(s): 
Hardware
Meta Tags: 
mobile barcode, mobile couponing, sweepstakes, scanner, Nokia, mobile marketing
H1 Tags: 
mobile barcode, mobile couponing, sweepstakes, scanner, Nokia, mobile marketing