Case Studies

Turkcell – Mobile tickets for Star Wars Episode III premiere

Campaign: 
Providing mobile ticketing significantly increases customer convenience and yields cost savings in distribution and administration at the venue.
Company: 
Turkcell
Image: 

Turkcell, the leading mobile phone operator in Turkey, promoted a mobile ticketing campaign to permit quick and easy access to the Star Wars Episode III premiere using Gavitec scanners at the point of entrance.

Objectives: 
  • Developed an easy-to-use and absolutely reliable ticketing system
  • Improve customer service
  • Generate new revenue streams
  • Reduce queuing times at the entrance
  • Provide fast access to the cinema by using mobile phones as  admission tickets.
Approach: 

On request of Turkcell, the leading mobile phone operator in Turkey, Gavitec together with Penna, the Gavitec local partner in Turkey and specialist for mobile marketing solutions, developed an easy-to-use and absolutely reliable ticketing system to improve customer service, to generate new revenue streams, to reduce queuing times at the entrance and to provide fast access to the cinema – simply by using the mobile phone as an admission ticket.

Cineasts bought their mobile tickets cashless via Internet or by phone, and received the ticket as a two-dimensional code in the form of one SMS directly to their mobile phone. The SMS with one code (2d code) contained all the information needed to permit access to the cinema.

At the cinema entrance, visitors simply presented their mobile ticket to the Gavitec code reader and gained direct access to the movie. Gavitec scanners at the entrance read the SMS with the 2d code (Data Matrix), checked the data and validated the information. While others joined long queues at the box offices, mobile ticket owners could go straight to their previously reserved – and best positioned – seats and enjoyed Episode III of the Star Wars saga with popcorn and cola.

Results: 

This mobile ticketing campaign has shown excellent results: within one week, more than 30,000 persons went through the cinema-entrance control solution equipped with Gavitec scanners and gained convenient access to the film spectacle. With this technology, ticket purchasing at box offices and paper-based tickets have been resigned to history at most of the movie theatres in Turkey.

Product(s): 
Hardware
Meta Tags: 
mobile barcode, mobile ticketing, Scanner, mobile marketing, Turkcell
H1 Tags: 
mobile barcode, mobile ticketing, Scanner, mobile marketing, Turkcell