
Enabling a powerful new convergence of media & mobile!
Mobile has become the ‘hot’ new media and advertisers and agencies are looking for ways to optimize the new media channel and gain access to their target consumer. Unlike other traditional and digital media, mobile provides the opportunity to engage the consumer in a one-to-one dialogue, anytime, anywhere. In essence, the consumer is now able to control their interaction and connect with the brand, when they require information or insight, to create an enriched, interactive brand experience through the mobile device.
Mobile barcodes provide a means for consumers to quickly access data ‘on the go’ without having to type in long phone numbers or URLs. Mobile barcodes can be read by camera phones, on the mobile device, to provide consumers access to rich content, helpful information and m-commerce services seamlessly. For advertisers and agencies, barcodes provide a means to revitalize existing media channels, by adding an element of interactivity, as well as to then measure the effectiveness and success of their campaigns, to ensure dollars are allocated optimally. If your campaign does not currently include mobile barcodes, the time to start integration is now!
NeoMedia’s barcode management and infrastructure solution provides the enabling platform for all your mobile barcode campaigns.
NeoMedia’s barcode management and infrastructure solution provides an easy-to-use platform for advertisers and brands to quickly and seamlessly integrate mobile barcodes into their campaigns. CONTACT US today to learn how.
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