RAFFLES HOTELS & RESORTS TO DEBUT IN TROJENA, THE MOUNTAINS OF NEOM

Slated to open in 2027, the world-renowned brand and NEOM will reimagine mountainside hospitality at 2,300 meters

NEW YORK, Feb. 19, 2024 – Raffles Hotels & Resorts, a leading luxury brand of Accor, and NEOM today unveiled plans to debut a new resort in Trojena, the year-round mountain destination located in northwestern Saudi Arabia. Slated to open in 2027, Raffles Trojena will reimagine mountainside hospitality, offering guests unprecedented access to discover and explore the region’s incomparable beauty.

“We are thrilled to collaborate with NEOM on the creation of Raffles Trojena, an architecturally significant resort that will showcase the very best in modern luxury hospitality and underscores Raffles’ commitment to growing in the Kingdom of Saudi Arabia.  Trojena is set to be a destination unlike any other, and this mountainside retreat continues the Raffles legacy of growing in the world’s most compelling locales, providing our guests with an opportunity to ignite their passions through highly personalized service and experiences.” – Omer Acar, CEO of Raffles Hotels & Resorts

Positioned among the majestic mountains in Trojena, Raffles features a unique and striking ring-shaped design, offering stunning scenic views of the surrounding destination from every vantage point. The resort is set to include 105 guestrooms, which are arranged around the perimeter of the ring, offering guests the highest level of comfort in addition to unobstructed vistas and privacy. Circular zones and meticulously landscaped gardens on the ground level will encourage exploration and discovery, while the roof, comprised of a variety of circular apertures, allows for ample natural light. The Raffles resort will also feature the signature hallmarks for which the globally renowned hospitality brand is known, including its legendary butler service, exceptional culinary offerings, and an emphasis on destination arts and culture.

“Trojena is set to redefine the understanding of luxury hospitality and mountain tourism. We are thrilled to work with Raffles to bring this unique resort to life, sharing a resolve to provide discerning guests with a one-of-a-kind experience that encourages discovery.  Raffles Trojena will serve as a beacon of luxury in Saudi Arabia’s first year-round mountain and adventure destination. A place of epic natural majesty combined with immersive and extraordinary experiences - from world-class sporting events, skiing and hiking to Arabian culinary and stargazing adventures that embrace the mountain spirit.” – Philip Gullett, Executive Director, and Trojena Region Head.

“It is a credit to Trojena as a destination to have Raffles joining our portfolio of properties, offering visitors the opportunity to experience the very summit of luxury. With this latest resort, the boundaries of architectural excellence continue to be pushed, complementing the stunning natural beauty of the region’s vast mountain ranges. Raffles is responsible for many of the world’s most iconic destinations, filled with endless possibilities, ideas, and history, and we are excited to be bringing its storied legacy to NEOM.” – Chris Newman, Executive Director, NEOM Hotel Division.                                 

The newest hospitality brand to partner with NEOM Hotel Division, Raffles Trojena will be located in the Discover cluster, one of six distinct clusters that make up the mountain destination. Rooted in an exploration of the natural world, the Discover cluster includes the Discovery Tower, an elegant and monumental high-rise tower with an open-air museum, the Observatory, a peak panoramic viewpoint featuring Trojena’s views and landscape, and the Cosmic Gate, a stargazing camp and pioneering astronomical park. NEOM is a region currently being shaped by several visionary giga-projects set to serve as a new model for sustainable living.