THE FUTURE OF
ENTERTAINMENT & CULTURE

THE FUTURE OF
ENTERTAINMENT & CULTURE

NEOM is on a journey to develop a new global capital for entertainment and culture, offering experiences of the future for audiences of the future. NEOM's entertainment and culture is central to our quality-of-life promise and will represent, celebrate and inspire residents and visitors alike.

The Opportunity

NEOM will provide the ideal conditions for artists and creators to
thrive, stimulating the future of culture and entertainment.

  • NEXT-GENERATION VENUES & ATTRACTIONS

    We are building the next generation of museums, theatres, music venues and location-based entertainment. We will design and build spaces that infuse, from conception, flexible infrastructure and digital technology.


  • CULTURE WOVEN INTO THE LINE

    Our cultural offer will go beyond the typical four-walled format, weaving arts, culture and entertainment into the fabric of the place. THE LINE’s unique vertical design enables an immersive multi-genre programme of public art and live events, programmed across the city.


  • EXPORT-BASED ENTERTAINMENT & CULTURE ECONOMY

    NEOM will not only be a place to consume entertainment and culture. Through a comprehensive programme of investments and R&D, we will enable an export-based creative economy that enourages the creation of original works that are unique to NEOM, debuted at NEOM and exported to the world.


  • ATTRACTING THE BRIGHTEST & MOST CREATIVE MINDS

    To realize our ambition, we are committed to attracting the finest and most creative minds to collaborate with us. We will provide a progressive business environment for partners, freelancers and SMEs to work at NEOM through light-touch regulations and access to world-class infrastructure.


ENRICHING THE LIVES OF
RESIDENTS & TOURISTS

NEOM’s inclusive entertainment and culture offering will represent residents, what they create and what they believe in. It is this identity, this culture, ​that we will enable and nourish, creating a sense of belonging for residents and driving visitors to our sites.

  • CULTURE

    NEW CULTURAL CAPITAL

    NEOM will be a new global capital that embodies NEOM’s values; celebrating knowledge and innovation in an inclusive and vibrant lifestyle that inspires creativity and empowers residents and visitors to flourish.
    Innovative room in NEOM
  • ENTERTAINMENT

    A GLOBAL DESTINATION

    NEOM will be a leading global entertainment destination for visitors and residents, and an industry leader for next-generation entertainment, delivering uniquely shareable experiences that overwhelm the senses.
    Entertainment room in NEOM

Embracing Change

An Open and
vibrant environment

INSPIRING TOMORROW

Celebrating knowledge
and innovation

DRIVING THE FUTURE

NEXT-GEN
EXPERIENCES

Extended spaces

More than
just buildings

PARTNERSHIPS THAT MATTER

FLOURISHING CREATIVE BUSINESSES

Culture

Giving NEOM
its soul

  • Michael Lynch Entertainment & Culture Sector Head

    Michael Lynch
    AO CBE

    Entertainment & Culture Sector Head

    "A vibrant cultural offer distinguishes the world's greatest places. At NEOM we are committed to providing the ideal conditions for creative businesses and artists to thrive."

Entertainment sector logo

Our people

Meet our experts who are enabling the future of entertainment and culture at NEOM

  • Michael Lynch Entertainment & Culture Sector Head

    Michael Lynch AO CBE

    Entertainment & Culture Sector Head

    Michael Lynch AO CBE is a world-renowned arts and culture executive. He has held the positions of CEO of Sydney Opera House, Chief Executive of London’s South Bank Centre and CEO of the Hong Kong West Kowloon Cultural District Authority.

  • Conor Roche Director of Culture at NEOM

    Conor Roche

    Director of Culture

    Conor Roche has over 20 years experience advising international governments and organisations on large-scale cultural infrastructure projects and innovation in culture.

  • Claus Frimand - Executive Director of Entertainment

    Claus Frimand

    Executive Director of Entertainment

    With 30+ years' experience in planning, pre-opening and operations for some of the world's largest tourism and brand projects, including the Olympics, Disneyland Paris, Yas Island and Ferrari, Claus is perfectly placed to guide and grow high profile Entertainment projects at NEOM.