Changing the Future of Tourism
NEOM is a land that few have seen - untrod, untracked, unswum and ready to be explored by intrepid travelers with an appetite for adventure.
Incredible ecologyWith 95% of land protected for nature, NEOM offers incredible biodiversity and unique nature-based experiences.
From the mountains of Trojena and the futuristic city of THE LINE to the luxury island Sindalah and the stunning Red Sea coast, NEOM is home to a plethora of destinations that will cater to every traveler.
Trojena’s mountain elevations range from 1,500m to 2,600m and cover an area of nearly 60 square kilometers. The area’s climate is also cooler than the rest of the region and in winter it transforms into a snowy wonderland.
A place where people, industries and technology all come together in harmony with nature, Oxagon offers unparalleled connectivity to global markets and exceptional livability, all powered by 100% clean energy.
At just 200 meters wide, but 170 km long and 500 meters above sea level, THE LINE prioritizes health and wellbeing. It offers the perfect year-round climate thanks to an optimal balance of sunlight, shade and natural ventilation.
An incomparable island destination with unmissable experiences above and below the water, Sindalah is a year-round luxury destination, thanks to its stunning climate and great connectivity to the nearby Mediterranean.
Islands of NEOM
The vibrant waters of NEOM are home to some of the most picturesque and pristine islands in the Red Sea. From the jagged majesty of Yuba to the serenity of Sindalah, they all offer stunning beaches, diverse landscapes and rare wildlife.
Amongst expansive red sands and spectacular sandstone rock formations, the Hismah Desert offers a tangible link to the beginnings of humanity. The rocks tell stories in the form of ancient artworks, left by our ancestors millennia ago.
Carved into the mountains surrounding Al-Bad’, the Midian Tombs are the last remnants of the ancient land of Midian, believed to date back to the 12th century. Midian was also once home to the Prophet Moses, peace be upon him.
A serene and secluded natural habitat full of diverse wildlife – with high-end resorts situated near to untouched heritage sites. A pristine environment combines digital activations with augmented reality features.
Use gestures to explore future destinations
Capturing the moment with Getty Images
NEOM has partnered with Getty Images and Unsplash to create an extensive visual library, offering a sneak peek into the region’s diverse natural environments. Images capture the stunning beauty of NEOM’s biodiversity, from pristine coastline to majestic deserts and towering mountains.
The NEOM tourism team is committed to building strong relationships and working in partnership with the global travel trade.
Tourism Managing Director
Niall Gibbons has more than 20 years of experience in the industry, including 14 years as Tourism Ireland chief executive, promoting Ireland as a destination for international visitors. He is a fellow of the Institute of Chartered Accountants and a business graduate of Trinity College Dublin.
Marwa Almadani has more than 16 years of experience spanning the development of learning experiences, engagement strategies and in delivering key projects for institutions in the Kingdom of Saudi Arabia.
Destination Development Director
With more than 25 years of experience in hospitality and tourism, Bridget Woods has extensive knowledge across all facets of the industry – including asset development, adventure and nature-based touring, as well as heritage and tech-enabled experience development and aviation attraction.
Survey and Excavations Sr. Manager
With 25 years of experience, Jamal Omar has served in roles at the Saudi Commission for Tourism and National Heritage – as director general of research center and director general of the National Museum and vice-president for National Heritage. At NEOM, he oversees all surveys and excavation work.
Innovation and Engagement Senior Manager
Natasha Martin has 15 years' experience working with early-stage destinations around the world, from Nepal to Nicaragua. Her expertise is in strategy planning, product development and tourism marketing.
Marketing Senior Manager
With experience in the private and public sectors, Jesse Desjardins has worked with leading destination and experience products across Australia, Asia and the Middle East. At NEOM, he leads consumer tourism marketing efforts, focused on delivering large-scale global partnerships and media projects.
Abdulaziz Al Sanousi
Cultural Tourism Sr. Manager
With more than 22 years of experience in tourism, Abdulaziz Al Sanousi has worked as a tour guide, consultant, manager and innovator. At NEOM, he leads the development of stories and narratives designed to enrich each visitor's experience.
Sr. Project Manager
Jeff McLucas has 35 years' experience working on the design and construction of hotels and airports. His expertise is in construction management and project management. At NEOM, he leads the development of meetings, incentives, conferences and exhibitions.
Digital Services Sr. Manager
With more than 25 years of experience in telecommunications and technology, Francine Stevens has expertise in digital innovation, service design and technology solutions. At NEOM, she is leading innovation in digital services and the product design of photography safaris.
Tourism Business Manager
Managing the business side of the Tourism sector, Naif Alharbi's duties include a range of operational, administrative and financial functions – as well as collaboration with a wide range of internal and external stakeholders, agencies and government entities.
Research and Insights Manager
With 15 years of strategic marketing experience in Europe and the Middle East, Athanas Jamo leads the research and insights function for the Tourism sector. His objective is to place NEOM at the forefront of global industry trends and strengthen destination competitiveness.
Tourism Development Manager
Ross Walsby has 15 years of experience working both client-side and as a consultant in the development and delivery sector. As a chartered surveyor – he is experienced in strategic briefs, design management, tendering and procurement, contract negotiation and contract administration.
Regulation and Planning Manager
Rusudan Mamatsashvili has 15 years of experience in the Tourism sector, working in public and private sectors – as well as academia. Previously holding the position of first deputy head at the Georgian Tourism Board, she aims to create an enabling environment for business growth.
Tourism Events Lead
Cherith Speers has more than 15 years of international events experience. In her role at NEOM, she leads events for the Tourism sector – including tradeshows, trips and experiential activations.
After graduating from Adelphi University in New York, Enas Asiri completed a placement at the prestigious Ritz Carlton in Jeddah - before joining NEOM. Working in the tourism planning department, she supports efforts to create a sustainable and enabling environment for development.
Joe Booty has a decade of experience in the hospitality and tourism fields – specifically in the development of mountain and ski experiences. At NEOM, he works to build relationships with key trade operators and their clients.
A strategy manager with eight years of experience managing projects across the globe, Anas Alajlan's expertise includes project delivery, strategic growth and transformation. In his role at NEOM, he is responsible for strategy design and execution.
A new model for protection, preservation & regeneration
Tourists, residents and wildlife will benefit from our regreening and rewilding model - with 95% of NEOM’s land protected for nature.