NEW CULTURAL CAPITAL
A new global capital that embodies NEOM’s values; celebrating knowledge and innovation in an inclusive and vibrant lifestyle that inspires creativity and empowers residents and visitors to flourish.
CHANGING THE FUTURE OF
ENTERTAINMENT & CULTURE
CHANGING THE FUTURE OF
ENTERTAINMENT & CULTURE
NEOM is on a journey to develop a new global capital for entertainment and culture, offering experiences of the future for audiences of the future. NEOM's entertainment and culture is central to our quality-of-life promise and will represent, celebrate and inspire residents and visitors alike.
THE OPPORTUNITY
We are providing the ideal conditions for artists and creators to thrive, stimulating the future of culture and entertainment.
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NEXT-GENERATION VENUES & ATTRACTIONS
We are building the next generation of museums, theatres, music venues and location-based entertainment. We will design and build spaces that infuse, from conception, flexible infrastructure and digital technology.
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CULTURE WOVEN INTO THE LINE
Our cultural offer in THE LINE will integrate arts, culture and entertainment into everyday life. With hyper-proximate urban design, iconic experiences will be just minutes apart. Surrounded by nature and enriched with immersive activations, they will redefine urban living and inspire every journey.
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EXPORT-BASED ENTERTAINMENT & CULTURE ECONOMY
More than a place to enjoy and appreciate entertainment and culture. Through a comprehensive program of investments, research and development we enable an export-based creative economy that encourages the creation and production of original works unique to NEOM, debut here and are exported to the world.
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ATTRACTING THE BRIGHTEST & MOST CREATIVE MINDS
To realize our ambition, we are committed to attracting the finest and most creative minds to collaborate with us. We will provide a progressive business environment for partners, freelancers and companies to work at NEOM through light-touch regulations and access to world-class infrastructure.
ENRICHING THE LIVES OF
RESIDENTS & TOURISTS
Our inclusive entertainment and culture offering will represent residents, what they create and what they believe in. It is this identity, this culture, that we will enable and nourish, creating a sense of belonging for residents and driving visitors to our sites.
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A GLOBAL DESTINATION
A leading global entertainment destination for visitors and residents, and an industry leader for next-generation entertainment, delivering uniquely shareable experiences that overwhelm the senses.
DRIVING THE FUTURE: NEXT-GEN EXPERIENCES
EMBRACING CHANGE: AN OPEN AND VIBRANT ENVIRONMENT
INSPIRING PEOPLE: CELEBRATING KNOWLEDGE AND INNOVATION
EXTENDED SPACES: MORE THAN JUST BUILDINGS
PARTNERSHIPS THAT MATTER:
FLOURISHING CREATIVE BUSINESSES
CULTURE: GIVING NEOM ITS SOUL
A HOME FOR CULTURAL
TALENT
Encompassing leadership development, residencies, mentorships, apprenticeships and scholarships our dynamic workforce development plans are inspiring and nurturing the next generation of cultural leaders, curators and artists. We are equipping leaders and creators with the competencies, knowledge and cutting-edge skills to forge the future of culture.
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LEADERSHIP DEVELOPMENT PROGRAM
Having started in 2024, NEOM’s Cultural Leadership Development Program is empowering the next generation of Saudi culture and entertainment leaders. This 12-month learning journey (nine months of training and a two-to-three month placement) is an annual initiative – in partnership with the DeVos Institute of Arts Management at the University of Maryland. It includes mentoring and modules in leadership, governance, business management, cultural stewardship and transformative technologies. Selected by an expert panel, 10 professionals will help to forge the future of entertainment and culture.
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ARTIST IN RESIDENCE PROGRAM
Fostering artistic growth, exchange and collaboration, NEOM's multidisciplinary Artist in Residence Program featured four Saudi and four international artists. During the three-month program, they engaged with NEOM's landscape and projects then travelled to TBA21 Thyssen-Bornemisza Art Contemporary in Madrid before returning to create work inspired by their experiences. The program brought together artists and NEOM experts in heritage, architecture, city planning, sustainability and the environment, culminating in an exhibition that showcased the artists’ research and creative output.
Artist in Residence testimonies
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HEAR FROM THE EXPERTS
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OUR PEOPLE
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"A vibrant cultural offer distinguishes the world's greatest places. At NEOM, we are committed to providing the ideal conditions for creative businesses and artists to thrive."Michael Lynch AO CBEHead of Entertainment & Culture
Meet our experts who are enabling the future of entertainment and culture at NEOM
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Michael
Lynch
Head of Entertainment & Culture
Michael Lynch AO CBE is a world-renowned arts and culture executive. He has held the positions such as Sydney Opera House CEO, London’s South Bank Centre chief executive and Hong Kong West Kowloon Cultural District Authority CEO.
Biotech
Our mission is to address major human and planetary health challenges by establishing a cutting-edge biotech innovation ecosystem based upon world-class infrastructure and global partnerships.
Design and Construction
As the world’s most significant construction project, our mission is to become a global showcase for capital project execution, with world class examples of performance, efficiency and automation.
Education, Research & Innovation
A mission to create a new model for education, research and innovation that transforms learning and inspires discovery to improve our world.
Energy
Through our company Enowa, NEOM is building the world’s first at-scale and fully-integrated renewable energy system.
Entertainment and Culture
NEOM is building a global cultural capital and leading entertainment destination, a place to create and experience the future of culture and next-generation entertainment for audiences of the future.
Financial Services
Changing the future of financial services through inclusion, innovation and green financing.
Food
Through our food company Topian, NEOM provides high-quality, sustainably sourced food products and innovative services that empower individuals to make food choices that improve their health and protect our planet.
Health and Wellbeing
NEOM aims to transform the lives of our residents and visitors through accessible innovative health solutions powered by the latest technologies.
Manufacturing
NEOM will advance beyond traditional methods to enable Industry 4.0 with cutting-edge solutions – to shape the sustainable industries of tomorrow.
Media
NEOM’s Media Sector is operational and building a fully integrated media hub – bringing together screen production, gaming and digital publishing – enabled through industry learning.
Mobility
NEOM’s Mobility Sector connects people and services, aiming to create a smart, shared and sustainable public transport system – powered by renewable energy.
Sport
NEOM is championing livability and contributing to a dynamic economy through sport, physical wellbeing and adventure sport.
Technology and Digital
NEOM aims to harness the power of cognitive technology to build an ecosystem of disruptive and sustainable solutions that touch every aspect of life.
Tourism
Tourism aims to enrich a new society, vibrant economy and way of life through sustainable tourism.
Water
NEOM aims to be a global water reference, focused on improving water performance sustainably, through world class, smart and connected infrastructure, utilizing the latest innovation and future technology.