Changing the Future of Food

Changing the Future of Food

NEOM aims to redefine the ways we produce, distribute and consume food. Using the desert as a testbed, we’re pioneering more efficient solutions to food production in water-scarce environments, developing scalable models for the rest of the world as climate change accelerates and arable land retreats. We’re creating a community of dreamers and doers to deliver food-security solutions that expand access to high-quality nutrition and empower consumers to live healthier lives. NEOM Food represents a bold new future for food, built on sustainability and innovation.



Topian is NEOM's food company, working to future-proof food systems to benefit countries affected by climate change, using science and technology to create a more sustainable and resilient food system. Our collaborative partnerships will drive practical and positive change in shaping the food's future. Our mission is to foster a brighter, more sustainable future for all. 

Topian is introducing ‘Future-to-Table,’ a concept inviting the food industry to bring more quality and taste to the table with less impact on the planet. Together, we'll explore new ways to feed the world while taking care of our planet. Get in touch to join the table! 

Join Topian in introducing food to a new era

Our goals & objectives

  • 01

    To become a lighthouse for the world in shaping the future of food.

    NEOM is a living laboratory, in which we are collaboratively developing the forward-looking technologies needed to build a world-class sustainable food system to feed the region and ultimately become a global leader in food production for extreme weather in a world facing climate change.

  • 02

    To pioneer more efficient and scalable food production solutions in water-scarce environments.

    NEOM is an innovation hub and testbed where companies can develop, demonstrate and implement new sustainable food technologies and services that can be transferred and scaled up to improve our food systems.

  • 03

    To support food security and self-reliance in the Kingdom, and help diversify its economy.

    NEOM Food’s innovation-led approach is set to play a key role in the transformation of Saudi and global food ecosystems. It contributes to creating a more thriving, diverse, and sustainable economy in KSA through the creation of jobs and opportunities for the region’s new skilled workforce.

  • 04

    To empower people to live healthier lifestyles and make more sustainable food choices.

    NEOM aims to drive the transition towards a better food future by promoting the adoption of alternative products and novel ingredients in KSA and across the broader Middle East market, and providing the services needed to empower consumers to make informed and responsible food choices in a seamless fashion.

Food Sector

Focus Areas

  • Climate-proof agriculture

    Climate-proof agriculture

    Cultivation that maximizes the value of every drop of water.

  • Regenerative aquaculture

    Regenerative aquaculture

    Producing high-value seafood while protecting the marine environment.

  • Novel foods

    Novel foods

    Developing new, sustainable food sources to meet consumer preferences.

  • Personalized nutrition

    Personalized nutrition

    Providing world-leading holistic nutrition services to meet every individual's unique needs.

  • Sustainable food supply & ESG

    Sustainable food supply & ESG

    Reimagining food supply chains to meet the standards of tomorrow.

Hear from the experts

Thought leadership

Dr Juan Carlos Motamayor
For 10,000 years, farmers were asked to do one thing – produce more food. Now we find ourselves in a unique moment in history when farmers not only need to produce more food, but to do so sustainably.


Dr Juan Carlos Motamayor

CEO of Topian

Read Article


People with passion can change our world and create a better future. Let our two experts tell you how in this thought-provoking film.

The Changemakers

NEOM Food Innovation Ecosystem

We’re creating an ecosystem where innovation can be ignited, socialized, engineered, and tested at different levels of technology maturity or readiness. We provide all the support needed to nurture ground-breaking ideas into reality through our Water and Food Innovation Hub, Aquaculture Innovation Center, Agriculture and Aquaculture Consortia and Food Accelerator program, with more initiatives in the pipeline.

Agrifood tech

Our initiatives


This groundbreaking program will help transform the future of food. A first of its kind in the GCC, the scheme propels start-ups into a vibrant ecosystem of corporates, investors and researchers. Through world-class mentorship, cutting-edge technology and sponsorship – NEOM is transforming climate-proof agriculture, sustainable aquaculture and personalized nutrition. It’s time to change the perception of food.

Food academy
NEOM x Cares



The NEOM and CARE’s partnership is a testament to both party’s commitment to identify, nurture, train and develop the future generation of Saudi chefs. Together they aim to inspire Saudi Arabia and the rest of the world to think differently about sustainable food.

food sector

Our people

NEOM brings together international experts and leaders to develop world-class infrastructure, service facilities and a sustainable workforce for a flourishing food sector.

  • Juan Carlos Motamayor

    Dr Juan Carlos Motamayor

    CEO of Topian

    With 20 years’ experience across the food industry worldwide, Juan Carlos leads NEOM’s food sector. He previously worked at global food leaders in agriculture, aquaculture and sustainable-business-development roles; and worked as a scientific advisor for governments and organizations.

  • Klaas Jan Veltink

    Klaas Jan Veltink

    Chief Financial Officer

    Klaas Jan Veltink has over 20 years of international business and financial leadership experience working at Unilever in postings around the world. He is keen to build a more sustainable food industry and brings a wealth of experience in Food and Consumers goods in Emerging and Developing markets.

  • Duncan Malyon

    Duncan Malyon

    Business Development Director

    Duncan Malyon is responsible for driving a more sustainable food industry for producers and the environment. Having held executive board-level roles at major international companies, he brings to the table a strong commercial background in food and consumer goods.

  • Woody Ang

    Woody Ang

    Director, Food Ecosystems

    Woody has over 16 years of experience designing and implementing collaborations in the private and public sectors in outcome-driven transformation, strategic advisory, delivery ecosystem design and activation. He’s worked in SE Asia, the Middle East and Africa.

  • Dr Pierre Broun

    Dr Pierre Broun

    Director, Climate-Proof Agriculture

    Dr Pierre Broun previously led plant science for food companies in Europe, and served as Nestle’s R&D director in France. He co-founded Ninole Cacao to apply science in harmony with nature. He has an agronomy degree from AgroParisTech, and a PhD in Plant Breeding and Biometrics from Cornell.

  • Ralph Spencer

    Ralph Spencer

    Head of legal

    Ralph Spencer has over 25 years of business experience. He obtained a master’s degree in electronics from Edinburgh University and spent 8 years in telecoms and IT. He then retrained as a lawyer working inhouse for organisations globally. Ralph has 18 years of experience delivering pragmatic legal and commercial advice in relation to technology, agriculture and food systems.

  • Ruben Alvarez

    Ruben Alvarez

    Director, Regenerative Aquaculture

    Ruben is a leader in the global aquaculture industry with over 30 years’ experience in research and innovation in aquaculture to improve animal welfare, biosecurity and environmental conservation. He was CEO of Petuna. From Chile, he worked in Norway, the UK, New Zealand, Australia and Saudi Arabia.

  • Dr George Harrigan

    Dr George Harrigan

    Director, Novel Foods

    Dr George Harrigan has 30 years’ industry experience including positions at Pfizer, Monsanto, and Coca-Cola. He holds a PhD in chemistry and has published 80+ scientific papers and authored two books. In 2004, George co-founded The Metabolomic Society, which now has over 1,000 members worldwide.

  • Flavio Alzueta

    Flavio Alzueta

    Head of Sustainable Food Supply & ESG

    Flavio is very experienced in the agri-food sector. He’s worked on production for a big cooperative in Spain, and was head of global operations for GLOBALGAP. In the past five years, he has focused on defining and delivering corporate sustainability. He has an MBA from IE Business School in Madrid.



  • Topian Strengthens Aquaculture Industry
    Topian Strengthens Saudi Arabia’s Aquaculture Industry with New Partnership Agreements.
  • The NEOM and CARE's partnership
  • The NEOM and CARE's partnership
  • NEOM Announces TOPIAN
  • The NEOM and BlueNalu partnership


  • Topian is embracing a new era of food shaped at the heart of the desert, under the adapted concept of bringing more for less. This means producing higher quality food that has less impact on our environment. This is why we are introducing new methods that will enable us to help feed the world with our Future-to-table approach. We will explore new ways to help feed the world while taking care of our planet and shaping a sustainable future for food. So that everyone can enjoy more, with less. 

  • At Topian, we are looking to commercialize food grown locally, re-export premium goods, and source food products from qualified sustainable suppliers. We are scaling up the food system, improving food safety, reducing food waste, lowering food production costs, and promoting healthy dietary patterns. However, we know we cannot produce all the food we need, so we are focused on reducing food miles by importing the food we can’t produce locally from neighboring countries.  

  • Topian is intentionally designed to be a gateway into Saudi Arabia for modern and sustainable food production. We approached the development of food production pragmatically and are currently building modular commercial pilots for agriculture, aquaculture and novel foods. By doing this, we will test the best-in-class technologies and innovative solutions at scale, to find the best cost-efficiencies and quality. Unlike most incubation efforts where tests are only done at the level or on a large commercial scale, we are ideally positioned to fill the gap in between.

  • New technologies are urgently needed to feed humanity today and in decades to come. At Topian, we are developing and testing ways to improve food quantity and quality while reducing food production's environmental impact. One example is controlled-environment production systems, which can significantly reduce the water required to grow crops. Growing a kilo of tomatoes in an open field requires 60 liters of water. In a hydroponic greenhouse, we only need 15 liters. in a truly controlled-environment production system like the ones we're designing, we can reduce this to just four liters. We’re also beginning to use state-of-art biotechnology to promote responsible and sustainable aquafarming and use gene editing to develop varieties adapted to drought.

  • At NEOM we are working to create The Land of the Future. Food rests at the heart of this. Civilization has historically been dependent first and foremost on Food Security. We need to ensure that we can provide food innovatively and efficiently to match sustainable food delivery with demand. This is why we have five focus areas in our strategy: climate-proof agriculture, regenerative aquaculture, novel foods, personalized nutrition and sustainable food supply. These are essential to address the demands not only of society today, but also tomorrow.

  • For the last 10,000 years, farmers were asked to do one thing – produce more food. This has now changed. Farmers today must produce not only more but even better food. We are transforming food systems by developing new agricultural and aquacultural technologies and working with our partners to do ground-breaking R&D, create novel solutions and launch their products.

  • We have set up an innovation hub and testbed where companies can develop, demonstrate and implement new sustainable food technologies and services that can be built and scaled up to improve our food systems. We have created the region’s first Food Agritech Accelerator, to give start-ups around the world the seed funding they need to fund the seeding of the world.

  • NEOM will be achieving this goal first by locally producing the food that makes most environmental and economic sense, and second, by sourcing in the most sustainable way the categories of food that cannot at this time be produced in the region in a cost-efficient manner, for example because they require too much water. Through the way we grow, process, transport, distribute and consume food, NEOM will promote new approaches to enhancing our health and the environment. We want to achieve an optimal food system that can nourish both people and the planet.

Contact Us

We intend to redefine the Future of Food. If you want to learn more, please provide your details.