Changing the Game

With AFC's help, NEOM will become a globally recognised centre of sporting excellence – providing a home for the best talent to flourish. Together, we will develop a culture of active lifestyles and leverage our investments in technology, innovation, performance and sustainability to benefit the world.

"NEOM’s partnership with AFC not only underscores the attractive and engaging platform the AFC provides through its many world-class competitions, but also emphasises the profound and lasting impact Asia’s number one sport can have on strengthening communities. We look forward to creating and sharing historic moments with NEOM and realising our common ambitions."

AFC General Secretary

Dato’ Windsor John