SPORT
ABOUT
Contributing to a dynamic economy
We promote an active lifestyle in our communities through sport and physical well-being, while supporting the Kingdom’s growing tourism economy through local initiatives and technological innovation.
ACTIVE LIFESTYLES
Physical wellbeing at the center of community life
We will enable sport and physical wellbeing with the aim of increasing productivity, easing pressure on healthcare providers, while contributing to human wellbeing and long-term economic growth.
Emerging sports
A living laboratory for adventure sport
With its diverse natural beauty across land and sea, the region provides an ideal setting for adventure and the development of next-generation sports. This supports the growth of a thriving sports economy and helps advance the goals of the Kingdom’s Vision 2030.
-
New Opportunities
Creating an active society
NEOM aims to build a livable and dynamic society through urban design, education integration, and a connected infrastructure, including NEOM Sports Club. -
Ensuring sport is sustainable and accessible
NEOM is adopting a sustainable approach to developing assets ensuring that all residents enjoy an active lifestyle. Our approach to hosting local events includes maintaining a 'leave no trace' philosophy.
Our Focus Areas
-
Adventure sport hubs
-
Community Sport Hubs
-
Venues and Facilities
WOMEN'S FOOTBALL IN SAUDI ARABIA
‘Pioneering Change: Women’s Football in Saudi Arabia’. This work was delivered in partnership with the AFC. It shines a light on the current women’s football landscape in the Kingdom and the steps taken to grow the sport to date while looking ahead to future opportunities.