CHANGING THE GAME

NEOM x AFC

Changing the game

Our partnership with the Asian Football Confederation (AFC) focuses on building a high-performance culture in and around NEOM while helping develop the next generation of world-class talent in Saudi Arabia by leveraging the AFC’s globally renowned hub of sporting excellence and technology.

Expertise

Expertise

By linking global knowledge with local potential, our partnership helps to develop future athletes and open pathways of inclusion from community sport to elite performance.
Progress

Progress

Leveraging AFC's international platform, our partnership showcases the progress taking shape in and around NEOM, from sports technology to the people helping build a new sports culture.
Change

Change

Together with the AFC, we are creating lasting change by building an environment where sport thrives through advanced infrastructure, community access, and talent development in Saudi Arabia.

Partnership in Action

The NEOM x AFC partnership is brought to life through landmark tournaments, player achievements, and grassroots initiatives—captured in moments that showcase talent development, global competition, and innovation shaping the future of sport.

AFC Asian Cup Saudi Arabia draw for 2027, with NEOM as one of the official global partners
Al Ahli takes home the cup in the Champions League Elite 2026 final in Jeddah
Central to the partnership is development of young athletes, including through the local NEOM Shuhub Community Program
Vissel Kobe (Japan) faces Al Ahli Saudi FC (Saudi Arabia) during the semifinals of the AFC Champions League Elite
Saudi Women's National Team celebrate a 1-0 win over Pakistan in 2024
NEOM announces renewal of partnership with AFC in 2024 following a successful four-year global sponsorship
NEOM’s partnership with the AFC focuses on youth competitions, such as the AFC Women’s U-17 Asian Cup
NEOM launches Shuhub Community Program which aims to develop the next generation of Saudi football talent